Seasonality Reimagined: Designing a Resilient and Regenerative Tourism Future
Summit Agenda
Two intensive days of strategic dialogue, innovation, and collaborative action for tourism seasonality management
- Day 1 Vision & Strategy Day
- Day 2 Action & Innovation Day
Day 1: Vision & Strategy Day
Registration & Coffee
Welcome registration and networking coffee for all delegates.
NetworkingOpening Remarks
Setting the tone for the summit by linking Rimini’s unique positioning and the momentum from Routes Europe with the broader need for pan-European collaboration on tourism seasonality.
WelcomeOpening Keynote: Europe's New Tourism Era
We explore how seasonality fits into Europe’s post-pandemic tourism evolution, highlighting challenges and new opportunities for building a more resilient, balanced visitor economy.
KeynotePanel 1:High Season Hangover – Managing Peaks with Purpose
This session focuses on the pressures of overtourism during peak seasons and the tools available (taxation, caps, dispersal) to spread demand and protect community wellbeing and visitor experience.
Panel DiscussionNetworking Coffee Break
A chance to network with your peers, friends and colleagues from the industry.
NetworkingPanel 2: Rebalancing Demand: How Destinations and Industry Are Redesigning the Seasonal Year
A fast, insight‑driven conversation exploring how destinations and industry players are reshaping the traditional seasonal calendar. The panel examines the forces shifting demand; climate, airlift, consumer behaviour, and destination identity, and highlights the practical actions destinations can take to influence their seasonal curve rather than react to it.
Panel DiscussionInnovation Keynote: Harnessing AI for Smarter Seasonality Planning
Demonstrates how artificial intelligence can power demand forecasting, product development, and marketing to better balance tourism flows across the calendar.
KeynoteNetworking Lunch
NetworkingPanel 3: Seasonality in the Skies: How Airlines Plan, Adapt, and Find Opportunity
Airlines face sharp seasonal swings that shape everything from route viability to fleet deployment. This session explores how network planners assess the impact of seasonality, the strategies they use to adapt, and where future opportunities may lie.
Panel DiscussionPanel 4: Beyond Summer - Crafting Low Season Experiences
Our panel of experts share proven strategies to package and promote off-season travel, from wellness retreats and winter festivals to nature-based and cultural immersion experiences.
Panel DiscussionPanel 5: Seasonality Meets Sustainability - Building Climate Resilience
Our panel discuss how climate change is shifting tourism patterns, and how destinations can build seasonal flexibility into their climate adaptation and sustainability planning.
Panel DiscussionClosing Keynote: Doing More with Less
An inspiring, practical perspective on how tourism leaders can move from inertia to impact with creative thinking, resourcefulness, and behaviour change models.
KeynoteRoutes Europe Welcome Reception
Delegates join the airlines and airports from Routes Europe to be welcomed officially to Rimini for an informal networking evening highlighting how culture, heritage, gastronomy, and atmosphere can be part of a year-round tourism narrative.
NetworkingDay 2: Action & Innovation Day
Welcome Back - Day 2 Objectives
We outline the goal of transitioning from strategic dialogue to hands-on innovation and co-creation of actionable solutions.
Welcome BackInnovation Lab: Pitching the Future of Seasonality
Startups pitch solutions tackling real-world seasonality problems, from dynamic pricing and weather-resilient experiences to demand prediction and regional dispersal tools.
Solution PitchesGeneration 365: Who Really Owns the Future of Tourism?
Young travellers and young professionals are already reshaping how, when and why we travel. Their flexibility, values and digital habits naturally support year‑round tourism, yet their perspectives are rarely integrated into destination strategy. This session explores how youth can become genuine co‑creators of 365‑day tourism models and what destinations must change to harness this shift.
Panel DiscussionNetworking Break
What happens when airlines, hotels, cruise lines, and tourism boards stop talking about each other – and start talking with each other? In this workshop, we dive into the friction zones of the off-season and turn blame into bold ideas. It’s about shared visions, honest conversations, and new alliances that go beyond business as usual. If you’re ready to shift perspectives and explore what’s really possible together – this is your space.
NetworkingWorkshop Stream A: Destination Playbooks
This session supports DMO and tourism authority teams in crafting tailored strategies to extend seasons, drawing on data, case studies, and co-design frameworks.
Interactive WorkshopWorkshop Stream B: Industry Action Plans
Brings together aviation and hospitality professionals to develop collaborative strategies for stable year-round service, route development, and coordinated marketing.
Interactive WorkshopNetworking Lunch
A chance to network with peers, friends and colleagues
NetworkingCollaborative Workshop Wrap-up: Seasonality Action Manifesto
Synthesizes workshop outputs into a practical action framework, this manifesto will guide attendees’ future work and represent the summit’s collective commitment.
Group DiscussionClosing Session & Farewell Remarks
Summary of the key takeaways, recognising contributors, and setting the direction for follow-ups, including potential collaborations, toolkits, and a roadmap for 2027.
Conclusions