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ICRT global becomes Official Partner of The Tourism Seasonality Summit

ICRT global becomes official partner of The Tourism Seasonality Summit

The International Centre for Responsible Tourism global has been appointed the official Responsible Impact Partner for the Tourism Seasonality Summit run by Routes and Low Season Traveller.

Now in its third year, the Tourism Seasonality Summit has rapidly established itself as a leading forum for senior figures across tourism, aviation, and destination management to address the economic, environmental, and social pressures created by the concentration of visitors during peak periods. The 2026 Summit will be held in Rimini Italy between 17 and 18 May.

Bringing together the expertise of Routes, hosting world-renowned events across the globe to define the future of air connectivity, and Low Season Traveller, the global leaders of the conversation on sustainable tourism seasonality, the Summit has become a catalyst for rethinking how the industry approaches seasonality.

Tourism Seasonality Summit Founder, Ged Brown said: “Partnering with ICRT global brings a clarity of purpose and depth of expertise that strengthens everything the Tourism Seasonality Summit stands for. Together, we can move the industry beyond well‑meaning rhetoric and towards practical, responsible actionable approaches that genuinely support destinations and the communities who live in them.”

As part of its new role, ICRT global’s Chair Debbie Hindle will lead a high‑level panel at the summit looking at sustainability and seasonality. Expert tour operators and destinations will discuss how they are responding to weather patterns caused by climate change and how they will address that in their seasonality planning.

Emeritus professor and ICRT global founder Harold Goodwin, a leading authority on responsible tourism, congratulated Ged on his pioneering focus on low season travel and the establishment of the Tourism Seasonality Summit. “This is a hugely important topic which needs more focus across the industry,” he said. “Destinations which talk about an “off-season” are immediately telling the industry, community and visitors that it’s not the time to visit. When Kerala stopped using the term off-season and began promoting the benefits of the monsoon season it saw a more stable flow of visitors throughout the year. But, as climate change bites, we are seeing variable weather impact both peak and low season travel. Destinations which relied on snow in winter, or reasonable temperatures for the beach in summer now need to think much more carefully about their future seasonality.”

The Tourism Seasonality Summit will run from 17–18 May 2026 in Rimini, Italy. Seasonality Summit – Expanding Seasonality Together

Day one of the Summit will focus on vision and strategy and, in addition to the sustainable seasonality session led by ICRT global, it will include talks on addressing overtourism, international best practice examples as well as the use of AI in managing seasonality, a focus on smart air route development to underserved regions and ways to craft low-season experiences.  Tourism Seasonality Summit delegates then join the Routes Europe welcome reception.

Day two of the Tourism Seasonality Summit will concentrate on action and innovation.  Innovative start ups will demonstrate the latest ideas for tackling seasonality before delegates move into interactive workshops with fellow industry leaders to co-create solutions. The day concludes with a Seasonality Action Manifesto drawing on two days of debates and workshops.

Professor Goodwin joined Ged Brown for an insightful episode of the Balancing Tourism Podcast where he outlined why this is so important.

Ends

Further information:

Ged@lowseasontraveller.com