Our Founder
Ged Brown
Founder, Low Season Traveller and The Tourism Seasonality Summit.
Seasonality from the inside
The Tourism Seasonality Summit and Low Season Traveller are the culmination of thirty years spent inside travel and tourism organisations, working at the point where seasonality actually bites. Neither began as an idea about events or publishing. Both began as a problem seen up close, repeatedly, from several sides of the same industry.
The career ran from high street travel agencies through tour operations, aviation route development and destination marketing, with senior roles at Thomas Cook, MyTravel Group, Kuoni, TUI and Routes. Seeing the same problem from several sides of the value chain is what turns it from an abstraction into something specific: the hotel owner closing for five months of the year, and the airline pulling capacity off a route because winter load factors cannot justify the service. Those two decisions are made in different companies, in different countries, by people who have never met, and they are the same problem.
He created the Tourism Seasonality Summit in 2024 to give the industry its first dedicated forum for that problem. Now in its fourth year and convened with Routes, it brings together leaders from airlines, airports, destinations, hotels, cruise lines, tourism authorities and technology to work out how demand can be spread across the calendar.
Low Season Traveller
The first platform built entirely around the low season
Ged began working on the idea in 2018 and launched Low Season Traveller in January 2019, the world's first multimedia platform dedicated to travel during a destination's low season. What started as a response to the overtourism crisis has become a media and destination marketing operation spanning a digital magazine, two podcasts, a television strand and partnerships with tourism organisations worldwide. It publishes the annual State of Tourism Seasonality report.
Insider Guides
The consumer podcast, in which he speaks to people living in destinations about what their low season is actually like. More than 100,000 listeners across over 120 countries.
Balancing Tourism
The industry podcast, on managing tourism sustainably, with policymakers, academics and destination leaders.
Magazine and television
Fourteen print editions, previously stocked in Waitrose and WH Smith, now digital first. Low Season TV has accumulated an estimated three million views.
Four editions
Ged launched the first Tourism Seasonality Summit with and at Routes World in Bahrain in October 2024, bringing together people from destinations, airports and airlines. The European edition followed in Seville in April 2025 alongside Routes Europe. The third ran across a day and a half in Rimini in May 2026, expanded in direct response to delegates asking for deeper and more interactive programming. The fourth takes place in Antalya across three days, 21 to 23 April 2027.
Speaking and media
Where the argument gets made
Ged is a regular keynote speaker at international travel and tourism events, with recent engagements including ITB Berlin, Routes World, Routes Europe, Arabian Travel Market, PATA Travel Mart and the China Travel Summit. His work has been covered in Aviation Week, TTG Asia, The Independent, the Sydney Morning Herald, Globetrender and Luxurious Magazine.
On an episode of Balancing Tourism titled Stop Pretending This Is Sustainable, he was joined by Professor Harold Goodwin, founder of the Responsible Tourism Partnership and drafter of the Cape Town Declaration, to discuss responsible tourism and the redistribution of seasonal demand. He serves on the executive management board of the World Tourism Association for Culture and Heritage, and is based in Manchester.